Edinburgh-based Filmmaker, Director & illustrator
I’m an award-winning filmmaker with a passion for turning personal experiences into powerful narratives that reframe misunderstood themes— that quietly expand empathy and invite audiences to reshape their inherited perspectives. I’m drawn to stories that feel big, bizarre and visually and philosophically expansive yet are intimately deeply human at their core.
Themes of identity and the Asian diaspora, especially rooted in underrepresented communities are central to my practice. I’m also fascinated by philosophy which weaves into my work through questions of meaning and perception.
When i’m not working on films, I works as a commercial animation director and designer. I have 4+ years of experience of designing, storyboarding and directing everything from GIFS to series, in-house and remotely with creative teams.
Please get in touch if you would like to work together!
sammi@oofanimation.co.uk
Check out my Instagram
Experience
2025 - Present | Director & Illustrator | OOF Animation
Edinburgh-based Short Form Animation Company.
2020 - 2025 | Animation Director & Illustrator | Heehaw
Edinburgh-based Video Production Company. Commercial Motion Graphics & Animation and Feature Films & Documentaries
Education
2021 | University of Edinburgh | BA Illustration | First Class
2018 | Leeds Arts University | Foundation Diploma in Art & Design | Distinction
Professional Affiliations
Member of the core team of ESEA Creatives | Spotlighting East and South East Asia creatives
Recognition
2025 | To Myself and the Forest of Tigers | Glasgow Film Festival Animatic Short Film Award
2022 | Scottish Design Awards | Young Designer of the Year
Talks
2025 | Speaker at Move Summit, UK 2025
2025 | Industry Talk at Edinburgh College of Art