Edinburgh-based Filmmaker , Creative Lead & llustrator

Much of my work begins with questions I can’t seem to let go of: philosophical questions about the limits of perception, the nuances of identity, and the complicated search for meaning. My creative practice has become a way of sitting with these questions, using uncanny, conceptually expansive ideas to shape unconventional work that uses storytelling as a form of exploration and reckoning rather than resolution. 

Rooted in my experiences and communities, particularly the underrepresented Asian Diaspora, I’m interested in creating work that smuggles intimate human questions into imaginative psychologically layered narratives. I hope to reframe inherited assumptions and bridge perception and lived reality. 

When i’m not working on films, I works as a commercial designer/director. I have 4+ years of experience of designing, storyboarding and directing everything from GIFS to series, in-house and remotely with creative teams.

Please get in touch if you would like to work together!
sammi.duong23@gmail.com

See more of my work on my Instagram

Experience

2025 - Present | Director & Illustrator | OOF Animation
Edinburgh-based Short Form Animation Company.
2020 - 2025 | Illustrator | Heehaw
Edinburgh-based Video Production Company. Commercial Motion Graphics & Animation and Feature Films & Documentaries

Education

2021 | University of Edinburgh | BA Illustration | First Class
2018 | Leeds Arts University | Foundation Diploma in Art & Design | Distinction

Professional Affiliations

Member of the core team of ESEA Creatives | Spotlighting East and South East Asia creatives 

Recognition

2025 | To Myself and the Forest of Tigers | Glasgow Film Festival Animatic Short Film Award
2022 | Scottish Design Awards | Young Designer of the Year

Talks

2025 | Speaker at Move Summit, UK 2025
2025 | Industry Talk at Edinburgh College of Art